Alles über Lokales SEO

Alles über Lokales SEO

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We've established that search intent is the "why" behind the terms users search, but did you know that search engines use this intent to rank content? This relationship is called keyword relevance: how closely related a keyword or phrase is to a piece of content.

Behind every keyword is the reason the Endanwender makes the search query hinein the first place. This is known as search intent which falls into 3 categories: informational, navigational, and transactional.

Branded keywords are words and phrases that include your Ausgedehnter brand’s name. Their purpose is to attract customers in your audience that are near a purchase decision.

Here, the term “bikes” is an example of a short keyword; you can count on keyword lengths to Sache into two categories:

Learn how to do an SEO audit of your website to identify problematic areas. Use our SEO audit checklist to fix issues and improve your SEO.

Broken Verknüpfung building: Find a “dead page” and ask linkers to swap the Linker hand to a working page on your site.

So it’s essential to know how to do keyword research to find keywords that relate to the topics on your website and create a good SEO (search engine optimization) and PPC (pay-über-click) advertising strategies. For instance, if you were to type “bikes” into a search engine, the results would show a variety of results that correlate with those keywords:

Editor's Zensur: This post welches originally published rein April 2019 and has been updated for comprehensiveness.

HARO (and similar services): Use services like HARO to find Erheblich journalist requests for quotes. You can usually earn a link to your site if your quote gets published.

Hopefully, this comparison Hinterlist of rank tracking tools will help you figure out what software you need for your tasks. If you are new website to rank tracking, read ur detailed guide on how to track SEO results and what important metrics to consider.

Running a comprehensive website crawl is like giving your site a thorough health check-up. It uncovers issues that might not be easily noticeable but are critical for SEO performance.

Even though this article may Beryllium intriguing, it’s not relevant to your primary keyword— and you're unlikely to rank for your target. So Beryllium sure to keep keyword intent and relevance top of mind as you research.

Google Search Console can also help you Tümpel whether your traffic is increasing from keywords you hadn't planned on ranking for and this informs your future digital content strategy.

Learn more about sitemap formats you can leverage for better discoverability and the extensions you can use for different content types.